Recovered 30% More Users by Fixing a Hidden Onboarding Friction
A systems-driven redesign of Entera's email verification flow that reduced cognitive load, guided user attention, and significantly improved activation.
entera-email-verification
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The product, as it shipped.
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Who it was for, and what they did before it existed.
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What was broken, and what it was costing.
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The directions that didn't make it — and why.
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The one decision that changed the direction.
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What moved, in numbers.
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What I'd do differently now.